“ [Catalist microtargeting during ‘08 campaign] On the whole, progressives completed over 127 million contacts to more than 49 million unique individuals[1]. Of these, 28 million voted on Election Day, representing over 20% of all votes cast. Furthermore, and of greater significance, is that 82% of this work occurred in 16 swing states, accounting for 37%[2] of all votes cast in these states[3]. The results described in this report strongly indicate that progressive activities had positive effects, and in some places were essential to progressive victories.
October 22, 2009
