January 18, 2010
[Every political party can use the net to its advantage] Republican politicians have taken over Twitter. Sarah Palin has 1.2 million followers on Facebook. And in liberal Massachusetts, Scott Brown, the Republican Senate candidate, has used Internet fund-raising to put the fear of God into the Bay State’s establishment. Last Monday, Brown raised $1.3 million from an online “money bomb,” and his campaign reportedly went on to raise a million dollars a day throughout the week. The race’s online landscape looks like last November’s in reverse: from YouTube views to Facebook fans to Twitter followers, Brown enjoys an Obama-esque edge over his Democratic rival, Martha Coakley.
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You can be Sarah Palin’s pal on Facebook, or have Barack Obama’s running-mate selection text-messaged to your cellphone. But Washington is still Washington, the legislative process is still the legislative process, and the power of an online community matters less than the power of the powerful. This is the bitter lesson many net-roots types have drawn from Obama’s first year in office. The promises of transparency have given way to the reality of backroom deal-cutting. The attempts to turn the campaign’s online community, weakly re-dubbed Organizing for America, into a permanent political force have flopped. In a recent post on the Web site Personal Democracy Forum, Micah Sifry captured the free-floating sense of anger with Obama’s governance: “The people who voted for him weren’t organized in any kind of new or powerful way, and the special interests … sat first at the table and wrote the menu. Myth met reality, and came up wanting.